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Research papers

LAMDA

Customers are increasingly demanding, and successful companies need to design and introduce new ways to offer customer value. However, the process is not complete until they design control systems, provide a support decision tool able to identify and...

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Authors: Núria Agell, Lluis Martinez-Ribes, Mònica Casabayó, Juan Carlos Aguado
September 23, 2001
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Citation

Agell, Martinez-Ribes, Casabayó and Aguado (2001a, September 23). LAMDA. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/lamda